3RDCONCEPT

FAMILIAR FACES

Ephraim Johnson


Who is Ephraim Johnson?

Ephraim is a hard to read person. Sometimes seen as a know to all sometimes seen as not knowing enough. Ephraim is a generous caring person that loves to help and teach people about things that can help them benefit based off past experiences he has went through. Ephraim is a dot connector and a man of the people.

Tell me something about yourself that people don’t know but should?

I am a pretty decent dancer lol.

Introvert or Extrovert?

I see myself as a crossover between both.

What’s your biggest pet peeve?

My name is something that always got butchered. I do my best to explain it and pronounce it carefully, I would have to say my biggest pet peeve is when some one pronounces my name wrong. [ef-ruh-m]


How was It growing up in Alabama?

I was born and raised in NY until '99. I actually grew up in the small town of Frisco City, AL. Moving from NY to AL was a definite culture shock at the age of 9. Living in these two poplar opposite places definitely helped me see the the world around me in a broader perspective and helped me understand people. Alabama is a beautiful place with very talented people, It is a lot slower pace than NY as one could imagine. Growing up there i was into a lot of things that i carried with me from NY (Fashion, Art, Music, Sports, Video Games). The internet became a big thing around this time, We were like the first people in our neighbor hood to have Dial up/DSL. My mom is a big person I looked up to because of how she handled things after my dads death and how she supported and took care of people, friends, family, and strangers like they were one of her own. She is a legend amongst my friends and community in Frisco due to how she would cook (still trying to get her to let me patent her Sweet Potato Pie recipe) and give valuable advice to people. My mom opened up her doors to a lot of people and she is a person that always would say to me, "Ephraim, it's all about what you say and how you say it because your name and word is all you have." Growing up in Alabama i always wanted to move back to NY but as I got older, I started to understand the essence of why my parents wanted to me to grow up in Alabama.


What’s something that you’ve experienced that you would suggest to someone else? & why? 


Something that I have experienced that I would suggest to someone else is understanding how failing feels when you are so used to winning and having things your way or even going as planned. It teaches you important life lessons, helps one reflect, and shows how resilient your character is. Failure has helped me see the results as a opportunity to improve rather than to quit and take that result as the only means to an end. One of the best quotes that comes to mind is when Mike Tyson said, "Everyone has a plan until your punched in the face." I have been punched in the face a few times more than i would like but its all about how you respond and keep going from that point on. 

Can you explain internal knowledge? 

Internal knowledge a living brand that is here to help accelerate the ideas of learning, creating, and sharing to help accelerate and generate solutions through various mediums for problems in society. Through accelerating these ideas, internal knowledges mission is to promote and advance psychological freedom.

What’s some valuable advice you've picked up in your lifetime?

"Plant seeds that help people grow even if you aren't there to see the harvest."


Micheal Rotimi


Who is Micheal Rotimi?

Michael Rotimi is a curious, strong willed and creative person. I love manifesting new ideas. I’ve grown to be more and more curious about the body and mind. I love challenging myself and learning new things.


Tell me something about yourself people don’t know but should?

I went to school on a culinary scholarship. During my senior year of high school I had no idea what I wanted to study in college. My culinary teacher said she could get me some money to go to school and she took me under her wing.


What are some core values you stand by?

I stand by loyalty and hard work. I think these two age old values have been abandoned in recent times. People feel entitled or feel like they can attain what they want without putting in the work and that’s just not logical to me.


How important is it for you to help others?

Helping people is a true pleasure and passion of mine. I’ve learned that helping others is my life’s purpose. Me falling into what I do now was really fate and I appreciate every moment where I can be a part of someone's success or fulfillment.

What has been a big obstacle in your life? How did you overcome It?

My biggest obstacle was escaping my hometown, Philadelphia and adjusting to New York City. Before I moved to NYC I was a mailman for about 5 months. It was the worst job I ever had but it motivated me to get out of that situation to something more meaningful.

What's a memory you are most fond of? And why?

The day I got the call that I got a job in NYC. My first job here was a personal assistant.

What are some of your remedies to help you stay focused?

Most of the time, all it takes for me is memories of my past and where I came from. That motivates me to focus because I know I never want to go back. Other things are yoga and working out. I feel when I dedicate myself to something it helps bring focus toother areas of my life. Meditation is something that I plan to incorporate in my daily schedule as well.



Meagan Keeler


Who is Meagan Keeler?

I’m a woman moving through the creative world figuring things out one step at a time. I’ve worked in the fashion / streetwear industry almost a decade dabbling in marketing, events, sales and production. My greatest strength lies in relationship building and connecting people. I’m defined by my career but I don’t think that’s a bad thing - I’ve built my life around it and continue to surprise myself with the results. .

Tell me something about yourself people don't know but should?

Even though most of my career has revolved around social situations where I have to be outgoing and “turn it on”; I’m actually very shy. Once you take away the work element I’m a total introvert. It’s cool to find balance between the two though, I love being forced out of my shell but have also found a lot of comfort within my alone time.

What’s something you can’t live without?

Love between myself and the people around me. What’s better than giving and receiving love? Friends, family, significant others - there’s no better feeling in the world. Then there’s also my passion for the things that I do. I can’t fake the funk and thrive off of being passionate for whatever project is in front of me. And black iced coffee, I can’t talk to anyone until I’ve had a full 16 oz cup.


What’s your perfect day look like?

I work out most mornings and an empty gym is the BEST way to start the day. Really gives me a chance to clear my head and feel productive out the gate. Let’s say this day continues on being an easy 75 degrees with just the right amount of sun. I love being outside and could walk around almost an entire day (especially in The City- when it’s nice out I’m always walking back and forth on the Williamsburg Bridge). Top it off with some quality time with friends and some sweets and it’s all I need to have a great day.

What are you most grateful for?

I’m grateful that I’ve been able to move through the world and my career by being myself. All of the things I was told would hold me back actually enabled my growth. The more genuine and authentic my approach is; the better the results. Externally I am endlessly thankful for the people I’ve met and become close with over the years. Loyalty and honesty are pillars of support and I’ve been lucky to have such solid people around me.


Who has the most impact on your life?

My older brother introduced me to subcultures - streetwear, hardcore, etc. The DIY mentality opened the world up to me. I booked punk shows from age 16-19, and this was my first stab at event life. I wrote my own zine and interviewed my friends and favorite bands. As soon as I got my license I was driving to shows in Philly and Boston on weekends; which ultimately led to me going to college in Boston. I’m from the Northside of Syracuse and there wasn’t exactly a push to go to college or even graduate high school. Traveling the northeast gave me a taste of what was out there and made me want to get out of Syracuse, and college was the easiest way to do that. My brother was also my biggest fan. He constantly told me to keep going and to never settle. He hated every boyfriend and never wanted me to be known as “someone’s girlfriend”. He was the first person I knew that wore Supreme and Bape, collected dunks and read Hypebeast- showing me there was more to fashion than the runway. I loved that streetwear democratized clothing and carried the DIY attitude over. I am lucky to have had his influence during my formative years. He got hit by a car and died in 2009 and I always feel like there are two versions of me- before and after Danny died. I went from being influenced by him to carrying things out in his memory. I still have his voice in the back of my head through every big decision.


Elissa Salas


Who is Elissa Salas?

Elissa Salas is a leader. I’ve lead myself my whole life. I know what I want.. what I don’t want & I can be very passionate about both. I’m self taught in a lot of mediums that I’m pursuing for fun and as a career & working at it everyday is my lifestyle. Something I’ve came to terms with is that the more serious I get about my work the less creative I become, so keeping a child like spirit and love within me really brings out the best in my art. It’s a balance. - I started as a dancer, then I got into photography which I still do now, everything that photography taught me is now helping me in my journey of design. I founded The Example a brand that provides everyday essentials to multi faceted people like myself.


Tell me something about yourself people don't know but should?

Something people should know about me is that it’s hard to get in contact with me lol. It’s not something I want people to take personally though. I went through this time period where I made myself accessible to everyone at all times. I’m a person people can demand a lot from naturally because I am a resource. But I had to assert myself & be more conscious about my time. If you let yourself be driven by people and their needs they’ll take advantage of you. & I don’t mean this in a bad way like oh people are selfish. It’s just facts, harness your energy.


What's something you're currently looking forward to?

Im currently looking forward to releasing all the new pieces for The Example. I took a step back from releasing anything bcus in this day in age everything is so saturated. You have to ask yourself what separates you from the rest and why you are doing it. I don’t call myself a fashion designer. I’m an artist that makes clothes and I look forward to sharing these new art pieces with everyone who believes in this & in me.

What makes you happy?

When people meet my expectations, family, and fairness. Amongst all the moral things that make me happy are the little moments like traveling, being in the sun around water, wearing something new or laying down with my partner pillow talking after a long day is something that makes me feel very happy and at peace.

What does your morning routine look like?

The truth about my morning routine is that there is no routine. It all depends on what I did the night before. It usually goes like this though: I hit the snooze button on my phone like 4 times before I wake up. I thank God, text my family group chat and wish my siblings a good day. If I worked on something the night before I’d probably look at it again with a fresh pair of eyes & make any adjustments while making a ham and cheese sandwich & getting ready for the day to face the world!

Do you have any hidden talents?

My hidden talent is that I can sing. I make music but I don’t put any of it out because I feel like the process of how I make music is so vulnerable & personal. One day though I’ll get over it & put something out.

What are some of your long term goals?

Long term goal is to wake up somewhere that’s warm all year round in the house I designed. I really enjoy architecture, at some point in my life I hope to collaborate with a professional to make my buildings come to life. I have designs that will redefine education, schools that I will open in the future. My school experience was bogus and that’s the first step that indoctrinates us. I want to change how we are prepared to live our lives. One day I’ll have a gallery and a store but my impact will be in creating an alternative practice for education



Elizabeth Beecroft



Who is Elizabeth Beecroft?

I feel like each day I'm learning more about who I am and my purpose in life. I'd say that I'm a determined, empathetic, and caring person. I love helping other people and learning about other people that I meet. I'm also a creative, an athlete, a daughter, a girlfriend, and a cat mom. I have anxiety and am often battling my own thoughts at times so I tend to be an overthinker. I'm also an extremely detail oriented person which also plays a role in being a perfectionist as well. Overall, I'm a girl trying to achieve my goals, motivate others, and make a positive impact in the world.


What inspires you?

Seeing people that I look up to or respect advocating for things they care a lot about. Allen Iverson. The people I surround myself with. Music and stage design. Good storytelling. Textures, prints and patterns that you see throughout NYC whether it be on outfits people wear, billboards, buildings, etc.


Tell me something about yourself people don't know but should?

Growing up I was big into emo/punk/pop punk bands, which is a big influence in the music I listen to today.


What's a typical day like for you?

I work for a foster care organization in Brooklyn where I am a therapist for kids in foster care, so during the weekdays, I'm there 9-5. After work, I'm usually at home working on whatever else I have going on that week, watching reality TV, or playing basketball.


What's something you're currently looking forward to?

Going back to Pennsylvania to spend the holidays with my family.


What's your biggest pet peeve?

When people clap after the plane lands and also lateness.


Do you have any big 2020 plans?

Jumping into the world of private practice as a therapist! I've been planning for quite some time and 2020 will be the year that I start down this path of my mental health career.


Ruby Sejour


Who is Ruby Sejour?

I’m still very much figuring it all out. In my heart I’m a creative & an artist & I love to love people. On the outside I’m a very mild-mannered borderline timid person. I’m in my head a lot but I love it, It helps me to see things from different challenging perspectives that aren’t always comfortable for me.

Tell me something about yourself people dont know but should?

Most people don’t know that I’m active musician. It was my first love, hobby, & first thing I was naturally good at. I played all brass instruments from the age of 8 & still even now for the most part I play weekly. There was a point in time a few years ago where I fell off, mainly because I was young & undisciplined but I’m making my way back now. Realizing daily that anything that has been learned in & through practice is never actually lost.

If you could give any piece of advice what would It be?

Maintain your integrity at all costs. If you have to cheat who you are to get it, your character won’t allow you to hold it.

What are a few things on your bucket list?

Travel. A lot of things on the bucket list life wise, marriage, fatherhood are things I look forward to generally in life.. But the most prominent right now is a trip to Africa, been wanting to visit Ethiopia for the longest.

How do you relax?

I love to get away from the city & spend time in my head. Praying meditating & sorting things out. I know that doesn’t sound typical but I really believe peace & relaxation comes from the inside out. Sun & beach isn’t going to help you much if you’re not at peace on the inside.


Nick Fulcher


Who is Nicholas Fulcher?

Hmm. Nicholas Fulcher aka NickyChulo is a creative, an explorer, and a friend. He's also a gemini so take that as you will.

Tell me something about yourself people don't know but should?

I'm very nice and respectful, but I'm also not for the play play. Respect my time and space!

Introvert or Extrovert?

Both without a doubt. Introvert when I work. Extrovert when I'm out and about, pitching a concept, or participating in speaking engagements.

Tell me about your favorite creative project?

My favorites always change, but I would have to say working with Sebastian Mikael has been my favorite. Main reason is because he came to work on his single/album covers with me. We argued, experimented, he painted, I scanned things, it was a magical collaboration that I'll never forget.

Using Format